"The Man, The Mission, The Passion" Husband, Father, Attorney, CPA, Steward Leader, Entrepreneur, MBA, Author, Builder, HBS OPM 25 Class, Mentor, Teacher

You WILL Pay the Price…

work hard it'll pay off

Yes, we all get lucky now and then and something wonderful falls into our laps and that’s terrific. However, as a general rule, “wishing and hoping” is a Lousy Life Plan. Truth is, there is a price to be paid for most everything worthwhile in life and we kid ourselves if we think otherwise. You can pay the “price” of meaningful effort, personal and professional enrichment now or you can pay the price later of a life of regrets or unfulfilled potential (and if that is what you want, fine by me, just don’t envy those who have done their homework or ask for a handout; reference Matthew 25: 1-13 and the Parable of the Oil and the Bridal Lamps).

While there is no such thing as a free lunch (TINSTAAFL), we do have some choices and one of them is how to frame things, how to interpret them, what our world view will be. I choose to frame many efforts, many things, not as a cost or price but rather as an INVESTMENT in the future, which if wisely made and diligently tended will pay rich dividends. I find the “investment” framing much more empowering; I also know that slow and steady usually wins the race i.e. I’ve found that small daily efforts are easy to make part of my routine and they add up powerfully. In college, I dutifully attended EVERY class, took notes, asked questions, and read EVERY assigned chapter; when time came for exams, my slow steady efforts paid mighty dividends, especially in comparison to those who were lackadaisical about attendance and tried to cram a semester’s worth of learning into a few days.

Closing Quotes:

“Recently I ran into a guy I played a round of golf with years ago who said to me ‘haven’t seen you at the club lately’. I told him, ’I haven’t seen you at the bank.’ What’s funny about this exchange is this guy has been struggling with his finances for years but continues to work on his golf game. I was making a point — I’m working my ass off and because of that I’m getting my financial house in order. Prior to 2008, I was playing golf 3x a week. I had gotten distracted and entitled, had started to rest on my laurels and put my family at risk. I decided to master my work and my money and if my golf game or social status suffer, so be it. It’s all right if you sacrifice fun today for freedom tomorrow.” – Grant Cardone

“For every disciplined effort there is a multiple reward.” – Jim Rohn, 1930-2009

As always, I share what I most want/need to learn. – Nathan S. Collier

Mentor’s Reply to Young Entrepreneur’s Questions (Part XIX)


Hello Mr. Collier,

I hope all is well. When you get a moment could you please answer these?

Would you agree that using all of one’s cash or the majority of it per deal will take longer to grow versus using leveraging with debt wisely?
High leverage boosts both profit AND risk; wisdom is knowing how much you can handle. Sooner or later a deal will go south on you; that’s just the nature of life. That’s when you find out what you are really made of, crisis reveals character as much as it builds it. I’ve had at least three MAJOR economic apocalypses in my life, all resulting in sleepless nights, stress and strain.

Do you find opportunity first or find the right person to find the opportunity?
When I was young I found deals/opportunity personally; now it’s a team effort.

What are you working on?
Working on ground up development (300 apt homes in Ocala, like number in Port Orange, 300 beds in 3 micro sites in College Park north of UF); couple of acquisitions with partners; always trying to help my organization grow, get ever better; develop people, help them be their best selves; challenge myself to do the same.

Any reason why so much new development right now? Cheap land? Great deals? Cheaper to build than to acquire existing units?
No, No, No/Sort of. Land is definitely not cheap; the deals are good (we hope/project) but not especially great. New acquisitions are not particularly pricey re replacement costs BUT they do require HUGE hunks of cash/equity. Developing our own allows us to substitute sweat equity/risk premium for a portion of that equity; easiest way for us to upgrade our portfolio.

As always, I share what I most want/need to learn. – Nathan S. Collier

How Often do you Engage in “Prosocial Deception”?

White lies

A “Prosocial Deception” is a falsehood spoken without the intent to harm i.e. a white lie: “minor or unimportant lie, especially one uttered in the interests of tact or politeness or to minimize harm, embarrassment or distress, often considered harmless, or even beneficial, in the long term.” White lies take many forms, including:

– Out and Out Lies
– Softened truths
– Careful omissions

When we tell lies, we do a form of mental calculus. We weigh the benefits of the lie, both to ourselves and to the other against the downside, the odds of being caught, and the consequences thereof; a cost/benefit analysis that has as much to do with our personality as our value system. What value do we put on time? Some will do most anything to postpone the time of reckoning, even for a short period. Others would just as soon face the consequences now and get it over with. What value do we put on the relationship; on social discomfort, ours v. others?

Factors to Consider:

– Are you being kind? “Selfish Honesty”: bluntness for the sheer sake of itself can border on cruelty; not every truth needs to be verbalized; does it help the situation? The person? Make the world a better place?

– Will the truth come out anyway? Do not compliment someone’s idea to their face and then oppose it elsewhere!

– Is there a better time to tell the full truth? More private time/place? Less stressful? If there is little a person can do at the moment about it, is it the best time to add pressure?

– Will the truth hurt or help?

– Is it your discomfort or theirs (or mutual) you are concerned about?

– Does the Golden Rule apply? Would you want to be told the same lie?*

– If your lie is fear based, is this a fear that you need to confront? (Feel the Fear and Do it Anyway; The Cave We Fear to Enter Holds the Treasure We Seek; Do the Thing You Fear and the Death of Fear is Certain; Our Fears often Point the Way to Our Greatest Growth)

– Does the other need to hear the truth (and in the current context) in order to grow? (“Would that some power give us the gift to see ourselves as others see us” – Robert Burns; being an accurate, if gentle, social mirror is one of the greatest gifts of friendship)

* “A lie is a form of power over someone—it is deceiving the other person in some way—and it can be useful to ask oneself if you would want someone else to deceive you in the same situation,” – William Doherty, marriage and family therapist and professor of family social science at the University of Minnesota

As always, I share what I most want/need to learn. – Nathan S. Collier